Home Doctorate DBA in Hospitality & Tourism Management
Doctoral Programme Hospitality

DBA in Hospitality & Tourism Management

Rushford Business School (Switzerland)

"Lead the hospitality and tourism industry with doctoral-level research and global vision"

4.5 (198 reviews)
390 enrolled
2.5 Years
Online
  • 3 phases ยท 17 modules ยท 2.5 Years programme
  • Earn the internationally recognised "Dr." title
  • Dissertation on a live business challenge in your organisation
  • Cohort of up to 15 senior executives from 25+ countries
Ph.D.-Equivalent Credential Industry-Recognised Global Cohort ยท 25+ Countries

Duration

2.5 Years

Phases

3

Modules

17

Cohort

Up to 15

Credential

DBA

Delivery

Online

About This Programme

The DBA in Hospitality & Tourism Management is designed for hotel group CEOs, tourism board directors, luxury brand leaders, and hospitality entrepreneurs who want doctoral credentials to drive evidence-based transformation in their industry. The programme combines revenue management science, sustainable tourism research, and luxury brand leadership.

Learning Outcomes

Produce doctoral research on hospitality operations and tourism economics
Lead revenue management and yield optimisation at group or national level
Design and evaluate sustainable tourism strategies using research evidence
Build luxury hospitality brand equity through consumer-led research
Govern hotel groups and tourism boards through data-informed decision-making
Publish in leading hospitality and tourism management journals
Advise governments on destination management and tourism policy
Lead digital transformation in hospitality: AI concierge, dynamic pricing, CRM

Eligibility & Admission

  • Masters, MBA, or Hospitality Management degree from a recognised institution
  • 10+ years professional experience
  • 5+ years in senior hospitality, tourism, or luxury brand leadership
  • Research interest statement on a hospitality topic
  • Interview with programme director

Programme Structure

3 phases ยท 17 modules ยท 2.5 Years

Phase 1

Hospitality Research Foundations

Months 1โ€“6
Research Methods in Hospitality & Tourism
Revenue Management Science
Luxury Brand Management Theory
Sustainable Tourism & Destination Research
Academic Writing for Hospitality Leaders
Phase 2

Specialist Hospitality Electives

Months 7โ€“18
Hotel Group Strategy & Asset Management
Tourist Behaviour & Experience Design Research
Digital Hospitality & AI-Driven Guest Experience
F&B Management & Culinary Tourism Research
Crisis Management in Tourism (Post-pandemic Lessons)
Luxury Leadership Immersion (Dubai / Paris)
Phase 3

Doctoral Dissertation

Months 19โ€“30
Research Proposal on a Live Hospitality Challenge
Guest Survey Design & Satisfaction Measurement
Operational Data & Revenue Analysis
Dissertation Drafting & Supervision
Viva Voce Defence
Hospitality Journal Submission

Career Outcomes

Where our DBA graduates lead

CEO / MD โ€“ Hotel Group

โ‚น 40L โ€“ 1.5Cr PA

Taj Hotels ITC Hotels Marriott India

Director General โ€“ Tourism Board

โ‚น 30L โ€“ 80L PA

Ministry of Tourism State Tourism Corporations UNWTO

Hospitality Researcher / Consultant

โ‚น 20L โ€“ 50L PA

Deloitte Hospitality JLL Hotels HVS India

92%

Executive Promotion Rate

2ร—

Avg. Salary Multiplier

18 mo

Avg. Time to Next Role

Programme Faculty

P

Prof. Natalia Ivanova

Programme Director ยท PhD Ecole hรดteliรจre de Lausanne (EHL) ยท Ex-Accor Global VP Revenue

4.9
Revenue Management Luxury Brand Research Sustainable Tourism
D

Dr. Rahul Menon

Tourism Research Lead ยท DBA Oxford Brookes ยท Ex-Kerala Tourism Director ยท UNWTO Advisor

4.9
Destination Management Tourism Policy Guest Experience Research

Candidate Reviews

4.5

Programme Rating

5
64%
4
23%
3
9%
2
3%
1
1%
198

Total reviews

V
Venkat Rao Jun 2026

The DBA transformed how I engage with my board. I now bring evidence, not just intuition, to every strategic discussion. The dissertation process was challenging but incredibly rewarding.

P
Patricia Walsh May 2026

Worth every rupee. The faculty are genuinely at the top of their field. My supervisor pushed me in ways that made the research genuinely original. Got promoted to Group CEO three months after defending.

A
Anand Gupta Apr 2026

Demanding programme โ€” but that's the point. The cohort of fellow executives is itself worth the investment. The network I've built across 18 countries is invaluable.

๐Ÿ›๏ธ

Doctor of Business Administration

DBA in Hospitality & Tourism Management

Corporate Academy

Awarded on successful defence

Ph.D.-Equivalent Credential

Earn the "Dr." Title

Upon successful defence of your dissertation, you are awarded the Doctor of Business Administration โ€” a credential recognised by leading corporations, academic institutions, and regulatory bodies worldwide. Add it to your LinkedIn, email signature, and board profile.

  • Globally recognised 'Dr.' title
  • Alumni network of 5,000+ doctoral graduates
  • Eligible for academic appointments at leading B-schools
  • Verified by partner accreditation bodies

Frequently Asked Questions

Do I need hotel management experience?

Yes โ€” applicants should have significant senior experience in hospitality, hotels, tourism, travel, or F&B industries. Allied sectors (events, aviation, cruise) are also welcomed.

Can I research my own hotel group or tourism destination?

Yes, and most candidates do. Using your own organisation as the research site produces the most commercially relevant dissertations.

Talk to a DBA Counsellor

Get a personalised admissions roadmap โ€” free of charge.

Upcoming Intakes

October 2026

Next Batch

7 seats left

January 2027

Upcoming

12 seats left

April 2027

Later

15 seats left

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